Advertise with Theatre Bay Area

E-mail Advertising & E-Classifieds

Display Advertising & Print Classifieds | Web Advertising
E-mail Advertising & E-Classifieds | Postcard Distribution
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Discounted custom multi-platform packages are available! If you are interested in creating a campaign using two or more of our marketing opportunities, please call or email Clay Lord at (415) 430-1140 x22 or clay-at-theatrebayarea-dot-org.

E-Mail Banners
Theatre Bay Area currently delivers two weekly e-newsletters in which we have advertising opportunities. The first, The Theatregoer, is a patron-focused weekly centered on the half-price tickets available online and at the TIX Booth in Union Square. The second, currently called the Weekly Update, is an industry-focused weekly centered on opportunities for our members.

The Theatergoer is sent to almost 9,000 unique addresses every week, and has a consistent open rate of 30-40%. Of those that open the email, almost 30% of them click through every week.

The Weekly Update is sent to 4,300 unique addresses every week, and has an open rate of around 40%. The most popular requests for information from the Weekly Update are for film and stage acting classes, voice classes, and photographers.

For both e-newsletters, we offer a variety of banner ad sizes at both member and non-member rates. Buyers are charged per-insertion.

To download a PDF of our e-mail advertising rates, sizes, and mechanical requirements, please click here.

To download an ad agreement and insertion order form, please click here.

To contact Clay Lord, Theatre Bay Area marketing and advertising manager, please click here or call 415.430.1140 x22.

• Reservation deadline: The Weekly Update is sent every Tuesday and The Theatergoer is sent every Wednesday. E-mail banners must be booked at least a week in advance (i.e. the prior Tuesday or Wednesday), but can be booked farther in advance. Advertisement space is limited and is first-come, first-served.
• We prefer that advertisers purchase ads using credit cards, but will also invoice if you prefer. To download the entire advertising packet, including display information, web advertising, e-mail advertising, and advertising agreement, please click here.

E-Mail Classifieds
For the Weekly Update only, we currently offer classifieds, with an image, description, and link, for $1 per word, minimum of 50 words.

• Reservation deadline: The Weekly Update is sent every Tuesday. E-classifieds must be booked by the Friday prior to the run date of the e-blast, but can be booked farther in advance. Advertisement space is limited and is first-come, first-served.
• Phone numbers and e-mail addresses count as one word. All ads have a 15-word minimum. Classified advertisements must be paid for in advance via Paypal.
• You may e-mail your ad and payment info to cara-at-theatrebayarea-dot-org. Or you can fax them to (415) 430-1145.